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About Liquorish
Liquorish is a UK womenswear and footwear retailer operating at the accessible end of the mid-market - think occasion dressing, everyday separates, and the kind of shoes that photograph well without costing a week's rent. The site skews heavily towards dresses, jumpsuits, and event-ready pieces, which immediately tells you something about its customer: someone buying for a wedding, a birthday, a night out. That purchasing intent drives a relatively high average order value for the sector - estimate approximately £58, anchored by dresses that typically sit in the £35-£75 band.
Compared to direct competitors like Little Mistress, Chi Chi London, or the River Island occasion edit, Liquorish sits at a broadly similar price point but with a narrower SKU count. That narrowness is a double-edged sword: it keeps the site feel curated, but it also means less margin for the shopper to trade up or down within a category. ASOS's occasion range, by contrast, offers ten times the depth - though without any of the boutique feel that Liquorish trades on. The brand's competitive positioning is essentially "feels more special than ASOS, costs less than Phase Eight." That's a viable lane. It's not an enormous lane, but it exists.
The discount architecture is where things get genuinely interesting. With 11 active promotions currently listed - comprising 3 voucher codes and 8 live deals - and discounts ranging from 10% all the way up to 70% off, Liquorish is running a fairly aggressive promotional cadence. The 10% first-order code is standard fare for DTC fashion brands; the existence of a 70% markdown alongside it suggests meaningful end-of-season clearance pressure. Ten of those codes are expiring within the next week, which means the current window is unusually promotional. The most common discount is 10%, which keeps margin erosion manageable while still converting price-sensitive browsers. Smart enough.
The weakness is brand visibility. Liquorish doesn't have the search footprint of its nearest competitors, and without that organic traffic it likely leans on paid acquisition and discount-led retention - both of which are expensive. If the unit economics depend on repeat purchase, the product quality and post-purchase experience need to do real work. Reviews across third-party platforms are mixed enough to suggest this is a known tension rather than a solved problem.
The verdict: Liquorish is a competent occasion-wear retailer with a clear customer in mind and a promotional structure that rewards timing. If you buy in a sale window - and right now is one - the value is real. At full price, you're paying mid-market rates for a brand without mid-market recognition, which is a harder sell.
Liquorish sustainability and ethics
Liquorish's website offers limited visibility on sustainability commitments. There is no dedicated environmental policy page, no published supply chain transparency report, and no third-party accreditation - such as B Corp, GOTS, or membership of the Ethical Trading Initiative - that would signal a structured approach to ethical sourcing. Packaging claims, if any exist, are not prominently featured. This is not unusual for a brand at this scale and price point, but it is worth stating plainly: shoppers making purchasing decisions on environmental grounds will find little here to go on. The absence of greenwashing is arguably preferable to vague claims, but the absence of any commitment at all leaves a gap. If this matters to you, contact the brand directly and ask specific questions about factory locations, fabric sourcing, and returns handling before buying.
Liquorish clearance and outlet
Liquorish runs clearance activity through on-site sale sections rather than a separate outlet domain. The deepest markdowns - currently up to 70% off - appear to be category-specific promotions on dresses, tops, and occasion wear rather than a permanent outlet tab. Stock rotation appears seasonal, with end-of-season clearance driving the sharpest discounts. Given that 10 active codes are set to expire within the next week, the current moment represents a concentrated clearance window worth checking immediately. There is no evidence of a dedicated outlet site equivalent to, say, The Outnet. If you're hunting the deepest cuts, filter directly by sale within individual categories - dresses and occasion wear tend to see the steepest reductions first.
Liquorish promotions FAQs
Expired Liquorish Codes
These have passed their expiry date but may still work at checkout.
Expired
Likely expired on: 5th January
Expired
Likely expired on: 1st Dec 2025
Liquorish code overview
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The best Liquorish discounts typically offer between 10% and 70% off. Check back regularly as new codes are added frequently.
Reviewed by Jon, DiscountCode Editor · Last checked 14 minutes ago
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